Success in the music industry is notoriously difficult. Whether it be the obstacle of not having the backing of a major label, or the lack of respect and support from superstar rappers and fans alike, the road to stardom is far from easy. Many people have fallen at the hands of these hardships.

One man who has thrived in these conditions is California rapper Roccett. Born Jerome Rockett in 1983, and raised in the rugged streets of Carson, Calif., the 22-year-old MC learned about hustling and working hard at a young age. The rough surroundings of crime and gangs in Carson molded Roccett into a strong individual, and have him the necessary experience to share the struggles of what many people face. After his initial dream of a basketball career didn't materialize, he discovered he had a passion for hip-hop at the age of 16. With his eyes clearly set on his new goal, he began laying out the foundation for his success by performing shows hroughout Los Angeles. His charisma and strong stage presence, combined with his ability to craft stories about a wide array of subjects earned the young rapper the respect of fans and caused the industry to take notice.

His talent and drive caught the attention of Green Up Entertainment in 2004, and his partnership with the company,which has worked with notables like Usher and Tupac, has produced a sizable buzz. Having already worked with established stars like Young Jeezy, Fabolous, Killer Mike, Knoc'turn'al and other rising rappers like Bishop Lamont and Spider Loc at this young stage of his career, as well as having critically acclaimed mixtapes under his belt, Roccett's talent is clear.

With so many dues paid, his industry knowledge and the groundwork set, Roccett is poised to make a lasting impression on hip-hop. Roccett’s new single “Hate on me” b/w “We run these streets” is bubbling on the mixtape circuit right now as well as radio. Thru his hard work he was able to get the full attention of Corporate Thugz Entertainment CEO/artist Young Jeezy and is currently part of Corporate Thugz West a new venture for the company.

This is ya’ boy Slumlord aka Slizzy Raw signing off….and that’s what’s poppin…